Personal Branding Part 2: Marketing Yourself

In Part 1 of this post - Personal Branding Part 1: How to Define Yours - we told you why it’s important to have a personal brand, and how you can define your own. This week, we are going to talk about marketing your brand. There are a lot of ways to promote your personal brand, all of which fall into two categories: Online and Off.

Market Yourself for Job Search

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Skills You Need to Land a Machine Learning Job

Machine Learning Job Skills

Machine learning (ML), the subset of Artificial Intelligence (AI) that enables computers to “learn” to perform tasks they haven’t been explicitly programmed to do, took huge leaps in 2016.

Basically, machine learning refers to algorithms that ingest huge amounts of data, extract patterns from that data and turn those patterns into actions. It is now being employed in a vast number of industries to improve efficiency and open up new possibilities. When you see an advertisement on a website that seems aligned to your needs and tastes, it’s machine learning doing its magic. When Amazon makes suggestions about what other products you might be interested in buying, a machine learning algorithm is at work behind the scenes. The same goes for your Facebook newsfeed, and countless more every-day examples. ML is also slated to do much more in the future, such as fighting cybercrime and even running beauty contests.

And naturally, as is the case with every technology that starts to gain traction and become widely adopted, machine learning is creating a ton of IT job opportunities, especially for software engineers and data scientists. The average salary for AI and machine learning talent is north of $100K, and in some cases on par with NFL quarterbacks.

Here are the skills needed to begin and advance your machine learning career path:

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Technical Writing 101

Senior Technical Writer and Software Trainer, Keith Johnson, explores the key requirements of becoming a technical writer, and the steps you can take now to practice and achieve them.

Technical Writing 101

Technical writing is a great field. As a Technical Writer, you will be making contributions to companies, schools, and organizations in profound ways that most people cannot comprehend. It is this truth and experience that has motivated me throughout my twenty-five year career in technical writing.

What is the best way to prepare for or enter the technical writing field? Whether you choose to approach technical writing through a formal education, such as a college degree program with a technical writing or related major, or through a non-traditional path like technology books, online courses, internships, entrepreneurship, and/or self-publishing, here are the “tech writing cement blocks” you can use to establish your career foundation to both becoming a technical writer and enduring its daily challenges as you go into the office armed with your pen, notepad, and laptop.

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Top 5 Fastest Growing IT Jobs in 2012 and Beyond

UPDATE: A new post has been published based on the latest job growth projections from the U.S. BLS' Handbook 2012-2013 Edition. VIEW THE LATEST IT CAREER GROWTH PROJECTIONS

In a tough job market, it pays to be strategic, and to look for positions in industries with the best opportunities for career growth and upward mobility. ITCareerFinder examined tech job growth rates from the leading unbiased employment sources, including the U.S. Bureau of Labor Statistics, to identify the fastest growing IT careers for 2012 and beyond.

Fastest Growing IT Jobs 2012

Here are the top five fastest growing IT career paths:

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Top 10 IT Skills In Demand for 2013

Tech executives identify the hottest IT skill sets for 2013 in a new Computerworld survey.

Hot IT Skills 2013

IT executives share their hiring plans for 2013 in Computerworld's annual IT Forecast. Over 33% of the 334 IT decision-makers surveyed plan to take on new talent in 2013 - up from 29% in last year's survey and 23% in 2010. 2013 heralds an exciting time in IT employment, as the skill sets in the greatest demand are those that focus on the development, integration and management of new technologies and innovations to grow the business.

Here are this year's most sought-after IT skill sets:

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How to Use LinkedIn to Find a Job

Used strategically, LinkedIn is a powerful tool for online job search. It is however very common for job seekers to ignore the value of LinkedIn, and focus their efforts on the massive job search engines like CareerBuilder and Monster. The big boards should still be part of your online job search strategy, but at times like these you need to use every weapon at your disposal; LinkedIn is the strongest job search tool you never used - or at least never used to its full extent.

LinkedIn Job Search Tips

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