certified digital marketing professional
Google's digital marketing certification offers the skills and qualifications to begin a career in online marketing.

Digital marketing professionals manage and develop content strategy and online advertising campaigns to achieve business goals. As companies continue to increase their reliance on digital channels and e-commerce sites, professionals who can optimize these channels will be in high demand. The Google Digital Marketing & E-commerce Professional Certificate will teach you the tools, techniques and best practices to excel in this role.

Google’s digital marketing and e-commerce certificate covers essential marketing domains, including website analytics, search engine optimization (SEO), search engine marketing (SEM), content marketing, social media management and email marketing.

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Explore top-rated certificates and degrees in digital marketing and related subjects.

Southern New Hampshire University

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Students who complete the Google digital marketing program will have the skills and portfolio to land an entry-level job in digital marketing or e-commerce. With experience, certified professionals can advance into a variety of lucrative and exciting roles, such as marketing director, e-commerce manager and digital marketing strategist. Students who complete the Google digital marketing and ecommerce certificate can also earn up to 9 college credits, according to the American Council on Education.

The following sections will provide an overview of the Google Digital Marketing & E-commerce Professional Certificate, including the skills you will learn, the time and money investment required, which jobs you can pursue once certified and how much you can earn.

Google Digital Marketing & E-commerce Certificate Overview

  • Cost: 7-day free trial, followed by a $49/month subscription on Coursera.
  • Format: Fully online lectures, case studies, hands-on labs and quizzes.
  • Duration: 150 hours, or approximately 5 months with 5-10 hrs of weekly study.
  • Skill level: Beginner. No previous digital marketing or e-comm experience required.

Google Digital Marketing Certificate Curriculum

Google's digital marketing certification is divided into 7 courses. Topics progress from beginner to intermediate, and subsequent courses build on previous lessons, so it’s best to take the classes in sequential order. Here is a list of courses in the Google Digital Marketing & E-commerce Certificate, and the core competencies you'll learn in each chapter:

Course #1: Digital Marketing Foundations

Students in this course will gain a fundamental understanding of digital marketing and e-commerce concepts and strategies, and their growing role in modern enterprise. Course topics include online marketing, digital commerce, marketing analytics, as well as customer loyalty and outreach.

You will learn:

  • Define digital marketing and e-commerce and understand their importance
  • The marketing funnel and key elements of a digital marketing strategy
  • Digital marketer and e-commerce specialist roles and responsibilities
Course #2: Attract & Engage Customers

This course focuses on building brand awareness and optimizing websites for increased traffic and performance. Students in this part of the Google digital marketing certificate will enhance their skills in web structure, customer awareness, search engine optimization (SEO) and search engine marketing (SEM).

You will learn:

  • Strategies for building brand awareness
  • SEO fundamentals and website content optimization
  • Intro to online advertising and search engine marketing
Course #3: Interact with Customers Online

This course covers the essentials of social media marketing and the core pillars of a successful campaign. Improve your skills in social listening, social media bidding, customer engagement, social branding and analytics as you create and repurpose engaging content for numerous social platforms.

You will learn:

  • Defining social media marketing and its goals
  • Developing an effective social media campaign
  • Craft and repurpose engaging social media content
Course #4: Email Marketing

This chapter of Google’s digital marketing certificate covers the vital role of email marketing. Students will learn how to create effective email campaigns, write compelling copy, and analyze campaign results. Focus areas in this program include email writing, list segmentation, email campaign analytics and how to manage contacts.

You will learn:

  • Integrating email marketing into a digital marketing strategy
  • Crafting effective email copy, subject lines and preview text
  • Executing and optimizing email marketing campaigns
  • Analyze and optimize email campaign performance
Course #5: Marketing Analytics

Agile is an iterative approach to project management wherein processes are broken down into smaller cycles referred to as “sprints,” thus allowing for greater responsiveness to the inevitable issues that arise during a project. Skills and certifications in Agile - and the Scrum framework it encompasses - are in very high demand, especially in the software development space.

You will learn:

  • Online media planning and strategies
  • Identifying a successful marketing campaign
  • Evaluating metrics and adjusting marketing strategies
  • Presenting campaign progress and insights to stakeholders
Course #6: Create an E-commerce Store

This course in the Google digital marketing and e-commerce certification covers the essential strategies and platforms of modern e-commerce. Students will acquire skills in fulfillment and delivery, e-commerce web structure, online sales strategy and seasonality as they set up a mock ecommerce store complete with engaging online customer experience.

You will learn:

  • E-commerce tools, techniques and industry best practices
  • Understanding e-commerce stores and digital platforms
  • Creating engaging online customer experiences
Course #7: Build Customer Loyalty Online

Students in the final course of the Google digital marketing certificate will explore strategies for managing client relationships, measuring satisfaction and developing customer loyalty in an ecommerce environment. This chapter will also delve into digital marketing career preparation.

You will learn:

  • Customer relationship management (CRM)
  • Fostering customer loyalty in e-commerce
  • Measuring and promoting client satisfaction
  • Job preparedness and interview preparation
  • Digital marketer portfolio and resume creation

Google Digital Marketing Certification Exams

Upon completing the seven online courses, you will earn your Google Digital Marketing and E-commerce Professional Certificate. There is no final exam, however each chapter contains graded assessments that you must pass to become a Google certified digital marketing professional.

Google Digital Marketing Certificate Training

In addition to Coursera's official training for the Google digital marketing and e-commerce certificate linked below, these online courses and degrees feature the skills and credentials to advance your career in digital marketing.

  • Digital Marketing and E-Commerce
  • Effective Content & Email Campaigns
  • Attract, Engage and Retain Customers
  • Search Engine Optimization (SEO) & SEM
Southern New Hampshire University
  • Earned, Paid, and Owned Media
  • Online Advertising: SEO, SEM & PPC
  • Social Media and Mobile Marketing
  • Strategic Brand Management

Google Digital Marketing Certificate Salary

This certification provides the expertise to secure various entry-level roles in digital marketing and e-commerce. Here are some jobs you can get with the Google Digital Marketing & E-commerce Certificate and the average salary for each.

Digital Marketing Career Average Salary
Junior Digital Marketing Specialist $50,000
E-commerce Coordinator $52,000
Marketing Coordinator $53,000
Digital Marketing Specialist $60,000
E-commerce Manager $75,000
CRM Manager $78,000
Marketing Manager $85,000

This table represents the average salary for digital marketing and ecommerce careers. If you’re new to the field and just earned your Google digital marketing certificate, your starting salary may be lower (or higher) than the national average.

Source for salary data: Indeed.com

Google Digital Marketing Certificate Cost

The average cost of Google's Digital Marketing & E-commerce Professional Certification is $195. The cost of the program is based on a subscription model, with a 7-day free trial followed by a fee of $49 per month on Coursera. If you complete the program within the recommended five months, the total cost would be $245. However, the duration and cost can be higher or lower depending on your pace of study.

Google Digital Marketing Certificate FAQs

Answers to frequently asked questions from prospective Google Digital Marketing & E-commerce certification students.

Is Google digital marketing certification free?

No, the price of this program is $49 per month via Coursera subscription, however you can try out the Google digital marketing certificate free of charge during the 7-day trial period.

Is the Google Digital Marketing Certificate worth it?

Yes, the Google Digital Marketing & E-commerce Certificate is definitely worth it. For a relatively low cost, the program covers essential skills and technologies required in a range of digital marketing careers.

Will I get college credit for my Google digital marketing certificate?

Yes. The American Council on Education recommends 9 college credits for Google’s digital marketing and ecommerce certificate. The ACE maps these credits by subject: 3 credits in Introduction to Digital Marketing, 3 credits in Search Marketing, and 3 credits in E-Commerce.

Do I need prior experience in digital marketing or e-commerce to enroll in the program?

No, the Google Digital Marketing & E-commerce Certificate was created for beginners. No prior experience in digital marketing or e-commerce is required to enroll in the program.

How long does it take to complete the Google Digital Marketing & E-commerce Certificate?

The program is designed to be completed in approximately five months, with 5-10 hours of study per week. However, certificate duration can vary depending on your individual pace and commitment.

Can I take individual courses from the Google Digital Marketing Certification?

Yes, you can take individual courses from the program if you're only interested in specific topics. However, to earn the Google Digital Marketing & E-commerce Professional Certification, you must complete all seven courses.

In summary, Google's Digital Marketing & E-commerce Certificate is an excellent investment for those seeking to enter the fast-growing field of online marketing. With comprehensive, beginner-friendly courses and a manageable commitment of time and money, this certification provides the fundamental skills to launch a career in digital marketing and e-commerce.

About the Author

IT Subject Matter ExpertDaniel Greenspan is the founder and Editor-in-chief of ITCareerFinder. Working closely with IT professionals, world-class trainers, and hiring managers since 2005 has given him unique insight into the information technology job market and the skills and credentials IT pros need to succeed.