Establishing a personal brand is now a crucial part of a successful job search. Since we think it’s such an important tool for job seekers to understand, and because the experts we spoke to had such good advice, we decided to divide our personal branding post into two parts. Read this then check out Personal Branding Part 2: Marketing Yourself.

In Part 1 of this post - Personal Branding Part 1: How to Define Yours - we told you why it’s important to have a personal brand, and how you can define your own. This week, we are going to talk about marketing your brand. There are a lot of ways to promote your personal brand, all of which fall into two categories: Online and Off.