IT Career Juice Blog

In Part 1 of this post - Personal Branding Part 1: How to Define Yours - we told you why it’s important to have a personal brand, and how you can define your own. This week, we are going to talk about marketing your brand. There are a lot of ways to promote your personal brand, all of which fall into two categories: Online and Off.

Establishing a personal brand is now a crucial part of a successful job search. Since we think it’s such an important tool for job seekers to understand, and because the experts we spoke to had such good advice, we decided to divide our personal branding post into two parts. Read this then check out Personal Branding Part 2: Marketing Yourself.

The iOS mobile platform exploded onto the scene in 2007 with the launch of the iPhone, and has been increasing in popularity ever since. With the recent successful releases of its fifth operating system (iOS5), the iPhone 4S and the New iPad, the beast that is Apple's mobile device market shows zero signs of slowing. The success found by many iPhone application developers plus the increasing popularity and versatility of iOS devices have inspired many new and established programmers to pursue careers in iPad and iPhone application development.

While most web developers share the same goal of bug-free, functional, usable web sites, there are several programming languages developers can use to reach that goal. Let’s compare the major programming language choices available to the modern web developer.

Used strategically, LinkedIn is a powerful tool for online job search. It is however very common for job seekers to ignore the value of LinkedIn, and focus their efforts on the massive job search engines like CareerBuilder and Monster. The big boards should still be part of your online job search strategy, but at times like these you need to use every weapon at your disposal; LinkedIn is the strongest job search tool you never used - or at least never used to its full extent.